Business Plans for Insurance Agents That Actually Work

Many insurance agents start their careers with big goals but no real roadmap. Without a clear plan, even the most driven agents can hit walls with lead flow, production, and consistency. If you’re searching for business plans for insurance agents that deliver results, you’re in the right place. In this post, we’ll show you how to structure a business plan tailored specifically to life and final expense insurance sales.

Why Insurance Agents Need a Business Plan

Whether you’re an independent agent or part of a larger IMO, having a business plan isn’t optional—it’s essential. A great business plan helps you:

Set clear production goals
Track KPIs like policy count and premium volume
Stay consistent with lead generation and follow-up
Measure success and identify gaps

Furthermore, a defined plan builds discipline and creates accountability, which are two qualities shared by every top-producing agent.

What Should an Insurance Agent Business Plan Include?

1. Production Goals and Revenue Targets

Start with the end in mind. Determine how much income you want to earn monthly and annually. Then break that down into how many policies you need to sell and how much premium you need to write. This is especially useful in final expense sales, where average policy sizes are consistent.

2. Daily and Weekly Activity Targets

Reverse-engineer your income goals into daily tasks. How many dials, appointments or closes per week? Create a repeatable system and stick to it. At North Star Insurance Advisors, our agents follow structured daily cadences that maximize productivity without guesswork.

3. Lead Flow Strategy

Every business plan must include a predictable lead flow. Ask yourself: Are you buying leads, generating them organically, or using referrals? At North Star, we provide pre-qualified leads so our agents can focus on selling instead of prospecting.

4. Marketing and Branding Plans

If you’re building a personal brand, make sure your plan includes a marketing component. This could include social media posts, networking, content marketing, or email outreach. The more consistent your visibility, the stronger your pipeline will be over time.

5. Training and Development Schedule

Never stop improving. Top agents include daily or weekly training time in their business plans to sharpen skills and stay on top of industry trends. We offer daily live coaching and training so every agent can keep advancing.

How North Star Helps Agents Stick to the Plan

Having a plan is one thing—executing it is another. At North Star Insurance Advisors, we combine proven systems, ongoing support, and a collaborative culture to ensure agents don’t just make plans—they hit their targets.

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