Our Culture
We prioritize people.
An organization’s value goes beyond the bottom line. North Star understands that the most valuable measure of success of an organization is in the growth of those who make it up and the satisfaction of those it serves.
Our inclusive culture empowers people to become the best versions of themselves while challenging them to reach new heights personally and professionally.
Our Mission
Our mission is to provide a platform for individuals, families, and businesses to be supported as they navigate life’s challenges, opportunities, and realities.
Our Values
Our Core Values dictate every aspect of our business partnership with independent agents looking for a change.
Core Values
An organization’s value goes beyond the bottom line. It truly comes down to the TEAM and the growth of those who make it up and the satisfaction of those it serves.

Trust
“Be Dependable”

Enthusiasm
“Be Happy”

Advancement

Matters
Its hard to find partners willing to invest in your business. We believe that investing in our agent partners is our obligation and responsibility. This is why we have invested in a 50,000 square foot facility in Wentzville, Missouri, just outside of St. Louis, Missouri, that houses our entire marketing department, customer service department, and all support staff.
We view our agent partners as our customers, and we believe in treating the customer right!
About North Star
North Star Insurance Advisors, LLC was birthed from the struggle of a group of top level face to face insurance agents. This struggle is the same adversity that many final expense agents confront on a daily basis. Leads can be expensive, the quality of these leads can be volatile, and like most final expense agents, most time is spent doing “other things” than what we do best… sell!
Thriving Culture
At North Star, we have proven that top producers thrive when most of the anchors of marketing, clerical work, and administrative follow-up is delegated to other, qualified and competent people. Coupling this with the fact that by selling final expense over the phone, and eliminating any wait time for an appointment, an agent can showcase just how productive a TOP PRODUCER can be!
Proven Methods
Top Final Expense Agents
This is exactly why North Star Insurance Advisors is disrupting a one-hundred-year industry.
Final expense telesales is what we have mastered, and we firmly believe that there is not a single organization in the life insurance vertical that is close to offer what we offer to the independent agent.
The final expense industry has simply turned into a multilevel marketing scheme, and many insurance agents have fallen victim to purchasing reconstituted leads, with little training, and no leadership!
It’s our mission to change this reputation, and as the organization leading the charge into the future, we are proud to be on the cutting edge!
Our agents are provided with all the tools and training to succeed.
We guide the way. We prioritize people.
Frequently Asked Questions
What is the culture like at North Star Insurance Advisors?
North Star Insurance Advisors promotes a people-first, purpose-driven culture focused on helping agents grow personally and professionally. The company emphasizes support, accountability, and continuous improvement through its core values: Trust, Enthusiasm, Advancement, and Everyone Matters. This creates an environment where agents can thrive while building long-term careers in final expense telesales.
Does North Star provide training for new insurance agents?
Yes. North Star offers corporate-structured training designed specifically for final expense telesales agents. New agents receive proven sales systems, phone scripts, lead handling processes, and mentorship so they can focus on selling instead of figuring everything out alone. This is one of the biggest reasons many career switchers and newly licensed agents look at North Star.
Can I work remotely as an agent at North Star?
Yes. North Star is known for its 100% final expense sales by phone model, which supports both at-home remote agents and call center teams. Agents can sell nationwide without driving to appointments, eliminating no-shows and increasing productivity. This remote-first structure is one of the biggest attractions of the company culture.
What makes North Star different from other insurance sales companies?
North Star combines a people-first culture with a turnkey sales platform. Agents receive lead support, marketing infrastructure, training, administrative assistance, and customer service backing, allowing them to spend more time selling. Unlike many traditional insurance roles, agents are not left alone to prospect or manage clerical tasks.
What are North Star’s core values?
North Star’s culture is built around four core values:
- Trust → Be dependable
- Enthusiasm → Be happy
- Advancement → Get better
- Everyone Matters → People come first
These values shape how the company supports agents, partners, and the families they serve.
Is North Star Insurance Advisors the same company as North Star Mutual Insurance Company?
No. North Star Insurance Advisors and North Star Mutual Insurance Company are two separate, unrelated businesses that happen to share a similar name. North Star Mutual is a property-and-casualty mutual insurer founded in the 1920s and headquartered in Cottonwood, Minnesota, selling farm, home, and auto insurance through independent agents across the Midwest. North Star Insurance Advisors is an insurtech company founded in 2015 and headquartered in Wentzville, Missouri, specializing exclusively in final expense life insurance sold by phone. If you’re researching a career in final expense telesales or final expense coverage, you’re in the right place.
Is North Star Insurance Advisors legit?
Yes. North Star is a licensed insurtech company headquartered in Wentzville, Missouri, recognized on the Inc. 5000 list of fastest-growing companies, operating out of a 50,000-square-foot facility that houses its training, marketing, and support teams. Hundreds of current and former agents have left reviews on Glassdoor and Indeed. As with any commission-based sales role, individual results vary — prospective agents should review current employee feedback on Glassdoor and Indeed as part of their own research.
Is North Star Insurance Advisors a multi-level marketing (MLM) company?
No. North Star operates a traditional, commission-based insurance sales model — agents are paid for the final expense policies they sell, not for recruiting other agents or purchasing inventory. This is standard across the licensed insurance industry and distinct from MLM/pyramid compensation structures.
What do current and former agents say about working at North Star?
Reviews on Glassdoor and Indeed describe a fast-paced, sales-driven environment with structured training and a supportive team culture, alongside the performance pressure typical of any commission-based sales role. Reviewers frequently point to the company’s core values — Trust, Enthusiasm, Advancement, and Everyone Matters — as reflected in day-to-day coaching and leadership.
Where is North Star Insurance Advisors headquartered, and does it have local offices?
North Star operates out of a single 50,000-square-foot facility in Wentzville, Missouri, just outside St. Louis. Despite the one physical location, North Star is a nationwide, remote-first company — agents and call center partners work by phone from across the U.S., not out of local branch offices.
Do I need prior insurance experience to fit into North Star's culture?
No. North Star’s training model is built for both licensed agents transitioning from other sales roles and newcomers new to insurance. Corporate-structured training, scripts, and mentorship bring new agents up to speed without requiring prior final expense experience.
About North Star Insurance Advisors
North Star Insurance Advisors is an Insurtech company headquartered in Wentzville, MO. Through our proprietary technology, advanced training, and our world class team, we have been able to help hundreds of thousands of families with their final expense needs.




